We Build Pet Company Websites and Marketing Plans
The U.S. pet business industry is valued at more than $20 billion. Are you at the helm of one of those companies?
If so, you know that there are vast numbers of competitors vying for the attention (and dollars) of your target audience.
Decades ago, word-of-mouth referrals and local networking might have been enough to bolster your brand. Now, however, a professional website, with great design and e-commerce functionality, is the ultimate linchpin of your success.
Still on the fence about the importance of a great website design? Today, we’re sharing a few of the top reasons why it’s time to invest in a sleek, user-friendly site for your pet business.
Build Brand Buzz
Whether you sell dog toys, supplements or cat food, it’s unlikely that you have the market cornered in your niche. There are many different trends that comprise the pet industry, and they’re constantly changing.
Even the most elite, innovative product could be rendered obsolete in a matter of weeks or months, replaced by something newer and more attractive. How, then, can you stand out in your space and get new eyes on your budding brand?
A robust online presence is an ideal place to start. In addition to maintaining your website, it also helps to post regularly on your social media accounts, keep an up-to-date blog, and host online promotions to ramp up local interest.
From the font you choose to the logo you display, your website is a direct representation of your brand. While you could use a low-cost website builder to create yours, it pays to partner with an expert design team.
Out-of-the-box templates offer limited flexibility and very few customizations. This can make it challenging to create pages that are truly “you” and work the way you want them to work. When you work one-on-one with a professional website company, you can create a custom site that helps solidify your pet brand as legitimate and one-of-a-kind. You will also have support when you need it.
Connect With Your Buyers
If you’re still relying on traditional marketing techniques, you could miss a valuable opportunity to meet your buyers where they already are. Nearly 60% of buyers prefer to shop online, compared to only 31% that stick to physical stores only. That number continues to go up due to issues such as the pandemic.
This means a hefty portion of your potential customers are clicking around to find their next purchase. Unless your pet company has an up-to-date online presence, that is easy to use, you’ll miss that opportunity to connect.
This is especially true when it comes to connecting with Millennials.
Research shows that this group, which boasts a collective spending income of nearly $3.4 trillion, is the premiere pet-owning demographic in the U.S., owning 35% of all pets. The same research also reveals that 77% of pet-owning Millennials prefer to shop for some items online rather than at a brick-and-mortar shop.
What are they searching for over the internet? Top interests include the following:
- Pet toys (40%)
- Pet accessories (32%)
- Pet food (31%)
Do any of your products or services fit into these three categories? If so, a professional website with an integrated e-commerce platform can expand your selling potential. It can also introduce your brand to an entirely new group of interested buyers.
When a prospective buyer searches for your pet company on Google, what will they find? If you don’t have an established website, they might discover simple details about your company included in an online business directory, but that’s it.
Want to show up at the top of the Search Engine Results Pages (SERPs) and grab the attention of your online audience? If so, you’ll need to have a website.
Search Engine Optimization (SEO) is the process of fine-tuning your digital footprint to bring as much organic traffic to your website as possible. It includes focusing on such elements as:
- Internal and external links
- Loading times
- Page titles and meta descriptions
- Images and text
When done correctly, SEO can mean all the difference between showing up on page 10 of Google and claiming that coveted first page where potential new customers can find you.
Since up to 92% of all search traffic clicks occur on Page 1, it’s an important place to be. A short profile on Google My Business isn’t enough to get you there, but an optimized website is.
Establish Thought Leadership
Pet owners are notoriously discerning and for good reason. They want to make sure that the products they’re using on their pets are the best in the business. Yet, with so many brands crowding the marketplace, how can they know which ones to trust?
To find the answer, they’ll look for ones that have proven themselves to be reliable thought leaders. These are brands that distribute informative guides, share helpful how-tos, and write practical blog posts on topics they care about.
When you create a website, you have plenty of space to provide this kind of service to your followers. Take your blog page, for example. Here, you can create relevant, valuable content that answers common questions, addresses pain points, or introduces new concepts that prove your expertise.
From your website, you can also link to your social media pages. On those accounts, you can share your blog articles, curate content from other industry leaders, and connect directly with your online audience to build brand trust.
Grow Your Reputation
Research shows that 84% of people trust online reviews from strangers as much as personal recommendations from friends and family members.
You could wait around for your good reputation to precede you, but that kind of recognition can take years to build through word-of-mouth advertising. Once you have a website, however, you have the perfect platform to share your client feedback and testimonials.
This is a great way to build even more trust around your brand and help establish your credibility. You can designate an entire page to these reviews, which speak to your brand’s overall quality and commitment to customer satisfaction.
Expand Your Reach
Are you interested in expanding your pet business beyond your hometown? While you can use local SEO to draw region-specific traffic to your website, you may have your sights set on a wider scale.
If this is the case, integrating e-commerce functionality into your site can greatly expand your audience reach. And, there’s never been a better time than now to tap into that opportunity.
Global e-commerce sales were up a staggering 209% in April 2020 alone, and this increase shows no sign of slowing down. If you’ve ever considered growing your business, it’s time to create a website that can take you to that next level.
The best part? Your website doesn’t sleep. You can make sales around the clock, from buyers you would have never reached otherwise.
Enjoy Cost Savings
Compared to other digital marketing techniques, investing in professional website design is one of the most cost-effective moves you can make. Once you’ve covered the initial expense of creating the design and going live, it’s relatively inexpensive to maintain your site. Considering the amount of revenue that your site can contribute, the ROI on this purchase is beyond substantial.
Ultimately, your website is an extension of your sales team. It serves as a platform for you to share more about your products and services, so prospective buyers can make an educated purchase decision. When you compare the costs of web design to the salary of a full-time salesperson, the return becomes instantly recognizable.
Moreover, a website isn’t overly difficult to maintain. While you shouldn’t abandon it, you don’t have to detract from mission-critical work to manage it. If it’s professionally designed, it will require very little day-to-day management beyond software updates and content changes. If you have regular updates and changes, hire your website firm manage the content and products for you.
Analyze and Understand Your Audience
Another perk of creating a website for your pet business? Most web firms can install Google Analytics and other data analytics that have enable robust audience analytics.
With these tools, you can get a better idea about the kind of people that are visiting your site and making purchases. A few of the key metrics you can track include the following:
- Total number of visitors
- Traffic sources (organic, referral, direct, or social)
- Bounce rates
- Conversion rates
- Top pages
By taking the time to review this data regularly, you can develop a clearer picture of your buyer persona. Then, you can cater your content to appeal to the visitors who frequent your page most often.
Over time, this can reduce your bounce rate and boost your conversions. It can even improve your customer satisfaction scores as users are able to find what they need more quickly and easily.
The Professional Website Your Pet Business Deserves
Are you ready to outpace your competition, ramp up revenue, and build an online community around your pet business? If so, it’s time to move beyond conventional marketing and embrace the digital realm. A professional website is an excellent first step, but don’t stop there.
We offer a full suite of branding services, from web development to video production. Get in touch today to learn more about how we can help move your company into the big leagues. This next step is an important one, so let’s take it together.